Launching Q1 2026.BUILT AROUND ADHERENCE RESEARCH · NOT ANOTHER KETO, JUICE, OR 30-DAY CHALLENGE

Lose weight
and keep it off—
no fad diets.

Calories, protein, NEAT, sleep, and the small habits that compound. The whole science explained simply, plus a 28-day plan that works around your life — not the other way around.

Join the waitlist →See the curriculum
✓No banned foods
✓Built for plateaus
✓Maintenance plan included
✓Pairs with any workout
The shift

Most diets work for 4 weeks.
We're building the next 4 years.

⚖
Lose actual fat
Not water, not muscle, not your sanity — a real 1–2% body fat drop.
🍽
Eat the foods you like
Flexible dieting, real meals, restaurants included.
💪
Keep your muscle
Protein + light resistance protocols so you lose fat, not strength.
🔁
Hold it forever
The maintenance protocol is the whole point. We start it on day 1.
The 4 Modules

4 modules. real outcomes.

Each module builds on the last — by week four you've shipped something concrete.

01
MODULE 01

The Science (Simply)

What actually causes fat loss — and what definitely doesn't.

  • →Energy balance demystified
  • →NEAT, EAT, BMR, TEF
  • →Why scale weight isn't fat
Week 1 outcomeYou stop falling for diet trends.
02
MODULE 02

Your Plan

Build a calorie + protein target around your real life.

  • →Set your targets
  • →Build your default meals
  • →Restaurant + travel rules
Week 2 outcomeA plan you could run for 12 months.
03
MODULE 03

Adherence

The 90% of fat loss that has nothing to do with food choice.

  • →Sleep + stress + hunger
  • →Step counts that move the needle
  • →Cravings + binge prevention
Week 3 outcomeYou stop white-knuckling and start coasting.
04
MODULE 04

Maintain

Switch from loss to maintenance — without the rebound.

  • →Reverse diet protocol
  • →Diet breaks
  • →When + how to do a second cut
Week 4 outcomeA weight that stays where you put it.
The Curriculum

28 days. One transformation.

Each day = one short lesson + one concrete output.

DAY 01★
Baseline
Photos, weight, measurements
DAY 02★
Calorie math
Your real maintenance
DAY 03★
Protein
Why it matters most
DAY 04★
Food log
3-day audit
DAY 05★
Steps + NEAT
The hidden lever
DAY 06★
Sleep
Hunger hormones 101
DAY 07★
Plan v1
Set your week-2 plan
Who it's for

Built for real people.

◯
First diet
Never tracked food before
Day 1 starts at zero. No spreadsheets, no shame.
◐
Yo-yo dieters
Lost-and-regained crowd
Focus on maintenance, not yet another cut.
◓
Busy professionals
No time to cook
Default meals, takeout rules, hotel + travel.
●
Post-pregnancy
Around babies + life
Gentle, no extreme calorie cuts, breastfeeding-safe note.
Common questions

Honest answers to real objections.

No — and you shouldn't want to. Sustainable is 1–2 lbs/week, max. The 28 days build the system. The pounds come over the next 6 months.
None of those. Flexible dieting — you pick the foods, we set the calorie + protein targets. Compatible with all of the above if you want.
No. We recommend 2 light resistance sessions a week. Bodyweight or a $30 resistance band works.
Talk to your doctor. The course is general-population education, not medical advice. Diabetes, thyroid, PCOS, eating disorders — these need professional input.
Q1 2026. Waitlist members get early-bird pricing and a bonus meal-template pack.
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Launching Q1 2026. Drop your email — waitlist members get first access and a launch-week discount.

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